Marketing is an essential part of any business. You may have the best product or service in the world, but without marketing it, no one will know about it. Unfortunately, many small business owners make common marketing mistakes that can hinder their growth and success. In this post, we'll discuss 10 of these mistakes and how to avoid them.

Are you a business owner feeling overwhelmed with all that marketing entails? Do you want to level up your marketing game without breaking the bank? If you answered "yes", then you may want to consider hiring a fractional Chief Marketing Officer (fCMO).

A fractional CMO, also known as a part-time CMO, is a marketing professional who works with multiple clients on a contract basis, providing strategic marketing expertise without the commitment and cost of a full-time executive.

If you're a marketer or business owner who's invested time and effort into building a mailing list, it's understandable that you may cringe at the thought of people unsubscribing. After all, losing subscribers can feel like a blow to your ego, and it's natural to wonder if you're doing something wrong. But hold on! Unsubscribes can actually be a good thing for your mailing list health. In this post, we'll delve into why losing subscribers can be beneficial and even necessary for the overall success of your email marketing strategy.

With the release of Chat GPT, Artificial Intelligence officially entered the mainstream. Marketers love it. Teachers fear it. But we all will need to learn to live with it because it’s not going away. In business, many consider using AI to generate blog posts. Blog posts help your SEO by giving web crawlers more content to link your site to. Yet should you? Is it cheating to use AI? What are the downsides? Below we’ve outlined the pros and cons of using AI to generate content.